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In addition to keeping players engaged, this degree of personalization motivates them to tell others about their experiences, which broadens the game's audience. The potential for generating ad revenue rises in tandem with user engagement, generating a positive feedback loop that benefits both developers and players. In the pursuit of successful monetization tactics, data analysis is essential for guiding decision-making. Developers need to keep an eye on player spending and behavior in order to spot trends and areas that need work.