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PREVIOUS：Cross-promotion can be used to increase player engagement & retention across a developer's portfolio of games by driving traffic from one to another. In addition, collaborations with other developers or brands may present chances for joint marketing campaigns, unique in-game experiences, or reciprocally beneficial exclusive content. Developers can reach new audiences by working with other developers or brands, & they can use cross-promotion & partnerships to leverage their current player base to promote new games or products. This strategy increases the game's player base while opening up fresh avenues for income generation through joint marketing initiatives and targeted promotions.NEXT：Finding the ideal balance between making money & offering users a satisfying experience requires testing out various ad formats, placements, & frequencies as part of optimizing ad revenue. To find out which configurations generate the most revenue without having a detrimental effect on player retention, for instance, A/B testing various ad networks or ad placements can be useful. In conclusion, the key to maximizing the potential of ads as a monetization strategy in mobile games is to analyze and optimize ad revenue. Developers can strike the ideal balance between making money from advertisements and providing a satisfying user experience by monitoring important metrics and experimenting with various ad configurations. A good strategy for mobile game developers to make money off of their intellectual property outside of the digital sphere is to increase revenue streams through merchandise and licensing.
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