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Businesses can access a pool of prospective clients who are more inclined to engage and trust their brand by utilizing their current networks and relationships. 3. . Encourages loyalty: Since users are rewarded for bringing in new business, refer and earn apps can also help cultivate loyalty among current clients. Increased advocacy and involvement for the brand may result from this. 4. . Increases customer base: Businesses can quickly increase their customer base without having to make significant investments in traditional marketing or advertising by offering users incentives to refer their friends.