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This tactic may be successful in drawing in a sizable user base and bringing in money from a lesser proportion of paying customers. Another choice is the paid app model, in which users can download and use the app only after making an upfront purchase. Although this strategy can bring in money right away, it might restrict the app's potential for user acquisition and distribution. Other monetization techniques that developers can investigate include in-app advertising, which generates income for developers from advertisers by displaying ads within the app. To guarantee a satisfying user experience with this strategy, ad frequency and placement must be carefully considered.