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Subscriptions and in-app purchases work well for apps that provide continuous value or content, like productivity tools, streaming services, or educational applications. Users who are willing to pay for more features or content can generate a consistent revenue stream using these models. Conversely, advertising models make money by having users view in-app advertisements. Since this model depends on ad impressions and clicks to generate revenue, it works well for apps that have a large user base and high levels of engagement.