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Developers are able to monitor important metrics like churn rates, average revenue per user (ARPU), retention rates, conversion rates, and ad engagement by using analytics platforms and tools to pinpoint areas that need to be maximized. With this data-driven approach, developers can optimize revenue & improve user experience by making well-informed decisions. Moreover, A/B testing enables developers to test multiple approaches and determine which ones work best for monetization, ad placements, pricing structures, and in-app purchases. Developers can fine-tune their monetization strategy to match user preferences and market trends by iterating continuously based on insights from data. Further insights into user behavior and spending patterns across various demographics & player segments can also be obtained by tracking cohort analysis & user segmentation.