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The beauty industry has changed as a result of the Golden Girl trend's emphasis on inclusivity, with brands broadening their shade selections to accommodate a wider range of skin tones. Women now feel more comfortable in their own skin thanks to this movement, which has also sparked a much-needed discussion about representation in the beauty industry. A wider range of women of different ethnicities and skin tones are now featured in beauty campaigns and commercials thanks to the Golden Girl trend. Customers who want to see themselves represented in the media are happy with this move towards inclusivity.