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Also, developers can maximize user satisfaction and revenue potential by customizing ad experiences that correspond with player interests through the analysis of user behavior & preferences. Nowadays, social media is a vital tool for game app promotion in the digital age. Developers have the opportunity to establish direct connections with their audience through platforms such as Facebook, Instagram, Twitter, and TikTok. Developers can build a devoted following around their game by producing interesting content that highlights gameplay, behind-the-scenes development techniques, or user-generated content.