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Also, studying user data can reveal important information about consumer spending patterns and preferences in relation to in-app purchases and subscription services. Developers can customize their monetization strategies to better suit the requirements of various user segments by segmenting users based on their behavior and preferences. Offering customized suggestions, niche advertising, or special deals that appeal to particular user demographics are a few examples of how to do this. Also, through an understanding of ad performance metrics like click-through rates, fill rates, and eCPM, user data analysis can assist developers in finding areas for optimization within ad revenue strategies.