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It can be helpful to identify areas for optimization and improvement by having a basic understanding of key performance indicators like average revenue per user (ARPU), lifetime value (LTV), retention rate, and conversion rate. For instance, if retention rates decline following a particular level or event, it can mean that more rewards or content are required at that point in the game. You can find out which features or monetization techniques are most popular with your player base by conducting A/B testing. Also, keeping an eye on user input via surveys or reviews can yield qualitative insights into areas that need work.