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To understand a webpage's content & classify it appropriately, search engines employ meta tags. The page's position in search results for pertinent queries is then established using this information. In essence, meta tags assist search engines in matching users' search queries with the most valuable and relevant content. A website may find it difficult to rank highly in search results without properly optimized meta tags, which could result in lower visibility and traffic. Through search results, meta tags also affect user behavior. When a webpage appears in search results, the meta title & description tags are frequently the first things users see.