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Interstitial ads show up during game breaks, like in-between levels, whereas banner ads are shown at the top or bottom of the screen. After viewing a brief video ad, users can receive in-game rewards from Rewarded Video Ads. Various ad formats can be tested by developers to determine which ones work best for their app & bring in the most money. Ad placement and frequency must be carefully considered to prevent user experience disruptions. Referral & loyalty programs can be useful instruments for boosting user acquisition and retention rates, which will eventually result in more money being made from game apps.