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Another well-liked format that can be incorporated into the app to provide users with interesting & interactive content is video ads. When utilizing in-app advertising, it's important to give careful thought to things like ad placement, frequency, and app content relevancy. App developers can increase their ad revenue and guarantee a good user experience by optimizing these components. Effectively used, in-app advertising can be a profitable monetization strategy that gives advertisers the opportunity to reach a specific audience while giving app developers a consistent flow of income. Users can purchase virtual goods or premium features within the app through in-app purchases, which is another successful app monetization strategy. In order to improve their gaming experience, players can buy in-game currency, power-ups, or cosmetic items in mobile games, which frequently employ this tactic.