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  • For mobile games and applications, in-app purchases are a popular form of revenue generation. With this method, users can pay real money for in-app virtual goods or premium content. These purchases can range from smaller things like more lives or power-ups to more substantial things like premium features or content.
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  • A system of soft currency & hard currency, in which the former is obtained through gameplay & the latter is acquired through real money purchases, can also be implemented using virtual currency. Users can now enjoy the advantages of premium content without having to pay actual money thanks to this. Apps that give users ongoing services or value are often monetized by charging for premium subscriptions. With subscriptions, users can access premium features, content, and services within the app by paying a regular fee. This model is frequently applied to apps that provide cloud storage, fitness tracking, streaming content, or other subscription-based services.
  • Mobile apps can be made profitable with a variety of ad formats. Small advertisements known as banners are shown at the top or bottom of the screen. Full-screen commercials known as interstitials run in the background of apps during natural pauses in their content, like the transitions between game levels. The goal of native advertising is to improve user experience by blending in with the app's content.
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