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Because they have a direct impact on revenue generation and user lifetime value, user engagement and retention are essential components that drive app monetization. Through the optimisation of user engagement and retention strategies, app developers can enhance user satisfaction, encourage recurring usage, & ultimately optimise app revenue. Delivering tailored experiences that take into account each user's unique preferences & behaviors is one efficient way to maximize user engagement. Developers can increase user satisfaction and engagement by customizing in-app experiences, notifications, and content recommendations based on user data and behavioral insights.