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This can assist developers in optimizing their fill rates and eCPM (effective cost per mille) in order to raise total revenue from advertisements. An effective monetization strategy that can increase user engagement and ad revenue is reward-based advertising. Developers can create a win-win situation for both users & advertisers by rewarding users for interacting with ads with in-app rewards like virtual currency, power-ups, or exclusive content. This gives users real benefits within the app and encourages them to interact with advertisements. For developers, this may result in more ad revenue and better ad engagement.