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In-app purchases should be used sparingly, though, as excessive monetization can drive away players and detract from the overall user experience. Rather than just locking up important gameplay elements behind paywalls, it's imperative to sell meaningful and valuable items. In addition to in-app purchases, many gaming apps also generate revenue through ad-based models and subscription services. Displaying ads within the app is known as ad-based revenue, & if done well, it can be a dependable source of income.