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The App Store ecosystem is a dynamic and complex setting with many different players involved, including users, platform owners like Apple and Google, and app developers. The App Store is where app developers publish and create apps, which users can download and use. Owners of platforms supply the tools and infrastructure required for developers to share their apps & for users to find and download them. App developers need to know what drives app discovery, downloads, & revenue in order to thrive in the App Store ecosystem. This entails being aware of user preferences and behavior in addition to the algorithms that app stores employ to rank and promote apps.