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As a way for developers to work with brands and create exclusive promotional opportunities within the game, sponsorships can also be a significant source of income. Developers can provide players with additional value by collaborating with sponsors who are relevant to the game's theme & offering exclusive content or events. In the end, putting sponsorships & ads into place calls for thoughtful analysis of the player experience as well as a calculated approach to collaborating with sponsors and advertisers. Virtual goods and in-game currency are two more efficient ways to monetize gaming apps while giving users something of value.