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App store algorithms that affect discoverability and visibility of apps also influence the app market, as do monetization strategies and user acquisition techniques. Developers can improve their chances of success in the cutthroat app market by knowing these factors and using them to inform their decisions about app development, marketing, and monetization. In order to make money from their apps and give users value, developers must choose the best app monetization strategy. Paid apps, freemium apps, in-app purchases, subscriptions, and advertising are some of the available monetization strategies.