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Freemium models, which give the game away for free but require in-app purchases for extra features or content, are a common method of game monetization. This model enables developers to draw in a sizable user base and continue to make money from those who are prepared to pay for premium content. Also, allowing in-app purchases can improve users' overall gaming experiences, which will boost their curiosity and loyalty. Establishing ad revenue through in-game commercials is another popular monetization technique.