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Via virtual gifts and channel memberships, videos can also be made profitable. Viewers can buy digital gifts for their favorite creators during live streams or regular video uploads using the virtual gift features found in many video apps. A portion of the virtual gift's value is given to the creators, giving them an extra revenue stream in addition to advertising. Similar to this, viewers can subscribe to a creator's channel to receive special benefits like emojis, badges, and access to content that is only available to members.