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To effectively leverage ad revenue, developers must strike a balance between user experience and advertising frequency. Overt advertisements have the potential to irritate users and eventually make them stop using the app. Thus, it is imperative to incorporate advertisements in a seamless and non-intrusive manner. Incorporating rewarded video ads, for instance, creates a win-win situation by giving players the option of watching an advertisement in exchange for in-game rewards. Ad revenue can also be greatly increased by using tailored advertisements to target the right audience.