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Accessories like skins & outfits, as well as gameplay boosters like power-ups and level unlocks, can all be purchased through in-app purchases. In-app purchases should be thoughtfully planned and balanced to improve the player experience without generating pay-to-win situations or alienating non-paying users. Including both consumable and non-consumable in-app purchases is a good strategy. Items classified as consumables are those that are used or consumed within the game and are usually bought in multiples of two, like virtual money or energy refills. Conversely, non-consumable items are one-time purchases that grant long-term advantages or content unlocks, like access to new characters or levels.