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  • This will ultimately result in an increase in organic traffic to their website. Structured data markup is a sophisticated SEO technique that can improve a webpage's placement in search results & give search engines more information about the webpage's content. Structured data markup annotates webpage elements with standardized formats (like Schema . org) to give clear indications about the context and meaning of various content pieces. Search engines can then use this structured data to produce rich snippets in search results, including information about events, recipes, star ratings for product reviews, and more.
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