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A mobile application called the Refer and Earn App uses referral marketing to reward user growth. To distribute to their social networks, users receive special referral codes or links. The referring user gets incentives like cash, gift cards, or discounts when new users sign up with these referral credentials. Both the business and its customers gain from this marketing approach. By encouraging others to download the app, users can earn rewards and companies can grow their user base through inexpensive word-of-mouth marketing.