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In addition, **Uber** maintains its leadership position in the refer and earn market thanks to its referral program, which rewards drivers and riders equally for introducing new users to the platform. While simultaneously growing Uber's driver network, the dual incentive structure incentivizes current users to actively promote the service. Last but not least, **Airbnb** has gained popularity thanks to its referral scheme, which gives users travel credits in exchange for sending friends to book lodging on the website. Travelers feel more connected to one another as a result, which also increases user interaction. Refer and earn programs have a lot of potential in today's digital environment, and these apps show it as they keep improving and innovating with their offerings.